Mark Oedekoven

Annie’s Senior Vice President of Marketing

Mark Oedekoven serves as senior vice president of marketing, a position he assumed in February 2021. Mark was previously vice president of marketing since joining the company in 2018.

He brought several years of omni-channel executive leadership to Annie’s. His experience ranges from retail and direct mail to consulting, consumer packaged goods and agriculture, with extensive executive leadership within the omni-channel environment.

Oedekoven began his career as a statistician for ConAgra Foods, the maker of many leading food brands. He spent time consulting before joining Cargill. He served in marketing at Carlson Marketing Group where he consulted, sold and delivered loyalty and other marketing programs to Fortune 1000 companies throughout the world. He then joined Business Incentives where he led consumer marketing and sale incentive insight and programs. Oedekoven also led marketing efforts at Haband, Blair, Oriental Trading Company and Harry & David.

He and his wife, Kim, have four boys and live in Fort Wayne, Indiana.