Dan Ambrose teaches craft companies to leverage Internet

Ambrose is a leading Internet advertising strategist. The Webinar series is being hosted by DRG, nationally-known publisher of print and Web-based craft and nostalgia publications.

Registration remains open for the remaining Webinars in the series. The next session will begin at 1 p.m. EDT on Thursday, April 1. Participants can register at DRGNetwork.com/webinar.

"Marketers who are wondering where to start will benefit, along with those who have an established Internet marketing program," Ambrose said.

The opening session of the series focused on ways craft buyers use the Internet to learn, connect with peers, and buy materials and equipment. It also provided instruction on how to place advertising to build sales, and offered information on banners and buttons and effective counting and tracking.

Ambrose answered questions about how the Internet works with or replaces print advertising, different ways to advertise on the Internet and good tracking systems for economically tracking advertising success.

The Webinars are provided free to craft marketers and are designed to help business owners and advertising staff spend their marketing dollars more efficiently by better understanding how to measure, track and value a range of different Internet marketing tools.

Attendees will learn to create a cost-effective advertising campaign spanning months and multiple delivery methods, with separate specialized sessions on "Valuing and Measuring Internet Advertising," "Search Marketing and Advertising," "E-mail and Lead-Generating Marketing," "Sponsorships," and "Using Social Media."

Joining Ambrose in the sessions is craft marketing expert panelist Jon Rosswurm, DRG Internet/catalog marketing director. Rosswurm has led a successful Internet marketing effort at DRG for more than a dozen years.

Before establishing Ambro.com, Ambrose was vice president and publisher of Child magazine at the New York Times Magazine Group. Under his leadership, Child was named one of Adweek's 10 hottest magazines for two consecutive years. From 1983 until 1987, he served in several executive management positions at Hearst Magazines Division, first at House Beautiful, and finally as director of corporate advertising.

Ambrose launched Ambro.com in 1994 to provide strategy consulting and advertising sales training to advertising-driven media clients in the United States and abroad, working with media companies to customize training to precisely serve the needs of sales staffs selling local and national media, including Internet, television and print.