AdvantageCS Enters Strategic Partnership with SFG

Ann Arbor, Mich. -- AdvantageCS is pleased to announce the formation of a strategic partnership with SFG, an innovative service and technology company located in Big Sandy, Texas. AdvantageCS sought the partnership in order to provide a full-service solution to membership organizations and publishers, prospects and clients alike.

"More and more of our prospects are asking for a full-service option," says Dan Heffernan, Vice President and Chief Product Manager at AdvantageCS, "especially membership organizations. We wanted to find just the right partner to expand our line of services. We are delighted to work with SFG; they offer just what we were looking for, and their reputation for quality was also an important consideration."

SFG will provide order processing and customer care (including call center, mail order, deposit preparation and credit card processing), lettershop and product fulfillment services (including pick and pack, receiving, storage and inventory) for AdvantageCS clients who outsource such services.

"AdvantageCS is a known leader in the software space for media and membership companies," notes Tony Pytlak, President/COO at SFG. "Membership organizations are recognizing the cost-savings that they can realize through a fully outsourced solution that includes best-of-breed technology and integrated operations. We are excited to partner with AdvantageCS to provide this end-to-end solution."

SFG is fully PCI compliant at the highest designation (a Level One Service Provider) and SSAE16 audited -- their online payment processing transactions are fully secure and compliant with all industry requirements. Together, AdvantageCS and SFG offer a one-stop solution for clients who want the premier software solution with full service.

About AdvantageCS

AdvantageCS is the developer of Advantage -- marketing and subscription software which includes Members Advantage, a fully integrated solution for membership associations, professional societies, alumni associations, charitable organizations, and clubs. Leading companies rely on Advantage to manage their digital subscriptions, memberships, entitlements, magazines, bundles, e-products, conferences and events, continuity programs, product orders, payments and customer service.

Advantage also offers a comprehensive eCommerce platform, multi-channel sales, high availability, sophisticated business intelligence tools, multi-currency, multi-local taxation, direct debit processing and a multi-lingual interface.

AdvantageCS is a privately-held corporation, and has been developing software for publishers since 1979. Financially sound, with a worldwide reputation for superior software and service, AdvantageCS is a trusted partner of many global information companies. Additional information about the company can be found at

DRG ( is part of the third-generation Muselman family business headquartered in Berne, Ind., near Fort Wayne. It is comprised of two divisions: Annie's and Strategic Fulfillment Group (SFG).

Annie's ( is well known to crafters and nostalgia buffs for its print and digital magazines, pattern books and other related products, sold primarily via mail, websites and catalogs.

SFG ( provides state-of-the-art fulfillment and database marketing services out of a 140,000-square-foot facility in East Texas.

The Muselman business began in 1925 with the founding of Economy Printing Concern in Berne. EP Graphics, as it is known today, is still owned by the Muselman family. It specializes in high-quality, four-color web printing for catalogs and magazines.