SFG executives featured at FMA Day in New York

BIG SANDY, Texas--David McKee and Shirrel Rhoades, senior executives with Strategic Fulfillment Group, were featured speakers at the Fulfillment Management Association's annual FMA Day in New York City on Sept. 20.

The FMA offers members of the fulfillment community a source from which to mutually exchange ideas and fulfillment information. The organization schedules regular meetings that serve as a forum for discussion of fulfillment, consumer marketing and customer relations procedures.

McKee, COO for SFG's parent company, Dynamic Resource Group, was one of four senior fulfillment industry executives on a panel that discussed major issues impacting the industry and what is in store for the future. He has 25 years of experience in direct marketing, magazine publishing and fulfillment, including five years as founding COO of SFG.

"Publishers face terrific challenges today, and the fulfillment industry plays a critical role in supporting new initiatives that will help publishers grow their businesses and in turn provide an opportunity for fulfillment houses to grow," McKee said.

Rhoades served as an FMA Day moderator for a session dealing with direct mail strategy. He is a strategic consultant with more than 40 years of experience in the industry. He has held senior management positions with Reader's Digest, Scholastic, Ladies' Home Journal, Cricket and Harper's.

"Ours was a key session in FMA's basic training program," said Rhoades, "and I was joined by professionals from National Geographic and Meredith Corporation to discuss how to plan mailings, choose offers, select lists and analyze the results. The fulfillment house is an important partner in the publishing process, providing reports and tools to help manage a mail campaign."

SFG offers a unique blend of fulfillment capabilities with a full spectrum of subscription, catalog, continuity and product fulfillment, along with database management, list processing and call center and lettershop services. Through its Web site at www.strategicfulfillment.com, SFG provides secure access to client data 24 hours a day, seven days a week.

SFG provides publishers and direct-marketers with new, innovative fulfillment systems and technologies that are among the most advanced in the industry. The company offers true, real-time relational database technology, giving clients access to subscriber and customer activity from files that are updated daily.

To learn more about SFG, visit the company Web site at StrategicFulfillment.com.

To learn more about DRG and its publishing and fulfillment divisions, visit the DRG Web site at DRGNetwork.com.


About DRG: DRG (www.DRGnetwork.com) is in its third generation of Muselman family ownership in Berne, Ind. The company consists of a direct marketing division, featuring craft and nostalgia products, and a marketing services/fulfillment division in East Texas. DRG publishes magazines and books, and also offers kits and supplies under consumer brands that include House of White Birches, Annie's Attic, Clotilde, The Needlecraft Shop and American School of Needlework. Most print products are also available for download via the Internet. The fulfillment division, Strategic Fulfillment Group (SFG), in Big Sandy, Texas, offers database marketing and Internet services alongside traditional subscription and product fulfillment.