Nancy Brown, Public Relations Manager, DRG
Phone: (260) 589-4000, ext. 365
Email: Nancy_Brown@DRGnetwork.com
DRG announces new ad sales structure
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DRG brands include Annie's Attic, House of White Birches, Clotilde, American School of Needlework and The Needlecraft Shop, with magazine titles for craft enthusiasts that include Creative Knitting, Crochet World, Crochet!, CardMaker and Quilter's World. The company also produces Good Old Days and Looking Back nostalgia magazines, along with two consumer catalogs, more than 40 Web sites and dozens of e-newsletters that can be incorporated into integrated advertising packages.
"Outsourcing our advertising operations to the Elliott Co. is a strategic move to increase the range of services we can provide to our advertisers," said CFO/Publisher Mike Klansek. "The Elliott Company has outstanding experience with digital and print media, which is very important to the success of our advertisers. It is important that we continue to provide advertisers with opportunities that align with their buyers' interests."
"We are honored and thrilled to be chosen to work with DRG. They are great people, and the business opportunities in the $30 billion craft market are enormous," said Jim Elliot, Elliott Co. CEO.
About DRG: DRG (www.DRGnetwork.com) is in its third generation of Muselman family ownership in Berne, Ind. The company consists of a direct marketing division, featuring craft and nostalgia products, and a marketing services/fulfillment division in East Texas. DRG publishes magazines and books, and also offers kits and supplies under consumer brands that include House of White Birches, Annie's Attic, Clotilde, The Needlecraft Shop and American School of Needlework. Most print products are also available for download via the Internet. The fulfillment division, Strategic Fulfillment Group (SFG), in Big Sandy, Texas, offers database marketing and Internet services alongside traditional subscription and product fulfillment.
